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Going Where Their Customers Are: Corporations Using Micro-Blogs and Web 2.0

Social interaction is what makes the Web today. I've touched on social networking in the past ; the era of Twitter, Plurk, and Facebook is gaining a bigger head of steam. Now corporations and the enterprise are taking a long, serious look at micro...

Published Mon, Aug 08 2008 5:29 PM by Richly Chheuy

Filed under: social commerce, social networking, Twitter

Women Outnumber Men in Social Networks

It's not a surprise that social networks compose a big part of the lives of Internet users. Interestingly, according a new study by Rapleaf, an online reputation company, most major social networks are composed of women by a good margin. Using Facebook...

Published Wed, Jul 07 2008 12:37 PM by Richly Chheuy

Filed under: social commerce, social networking

More Consumers Using Social Networks and Personalized Shopping for Purchasing Decisions

There's a lot to be said about the emerging importance of social sharing among commerce sites. Product reviews, wish lists, user recommendations, and other sharing features give customers greater trust in what they're planning to buy. After all...

Published Tue, Jul 07 2008 3:20 PM by Richly Chheuy

Filed under: social commerce, social networking, sales, retail, personalized shopping

Retailers Moving Toward Social Commerce; Still Use Traditional Marketing More

With all this talk of social commerce , Twitter , and Web 2.0, online retailers are starting utilize blogs, social marketing, and social networking techniques to sell products, according to a report by internetretailer.com. Retailers are looking to engage...

Published Wed, Apr 04 2008 11:55 AM by Richly Chheuy

Filed under: ecommerce, web 2.0, social commerce, social networking, retail, ajax

Using Twitter as an Effective, Simple, and Zero-Cost Online Marketing Tool

I'm a big fan of Twitter , or an addict in some cases. I like to think of it as the pioneer of the micro-blogging platform. You are imposed a limit of 140 characters or less for each "tweet" or post you make, but that's what makes it...

Published Thu, Mar 03 2008 3:43 PM by Richly Chheuy

Filed under: ecommerce, web 2.0, social commerce, social networking, seo, Twitter

Web 2.0 and Enterprise

Think of it as "Enterprise 2.0," as ecommercetimes.com proclaims . We've touched on earlier about the evolution that is social commerce, and how the social networking landscape of the Web will transform how we buy and sell online. For the...

Published Mon, Mar 03 2008 3:18 PM by Richly Chheuy

Filed under: social commerce, enterprise

The Era of Social Commerce: The Need for Flexibility and Powerful Technologies

We often hear of Web 2.0 being centered around the idea of social networking among friends, family, co-workers, acquaintances, and some guy you just met on the street five minutes ago. Facebook, MySpace, and the rest of their ilk remain popular for one...

Published Wed, Mar 03 2008 1:49 PM by Richly Chheuy

Filed under: ecommerce, web 2.0, social commerce, social networking

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