This is according to a new study commissioned by American Marketing Association. B2B marketers in the US have plans to ramp up their spending on online ads. The surge in growth will help online marketing outpace more traditional ads. This study also falls in line with news that other companies plan to spend more money on paid and organic search engine marketing.
How their spending will be affected by current economic events is unknown, but it looks like companies are pushing forward with their online and eCommerce strategies to maximize revenue and get a higher return on investment.
Posted
Oct 01 2008, 04:34 PM
by
Richly Chheuy