Social interaction is what makes the Web today. I've touched on social networking in the past; the era of Twitter, Plurk, and Facebook is gaining a bigger head of steam. Now corporations and the enterprise are taking a long, serious look at micro-blogs and social networks to reach out to their audience and customers directly where they are.
Like blogs, corporations and businesses can use micro-blogs like Twitter to gain more visibility in the web. Blogging is now considered an essential marketing and customer service tool to engage with customers; using micro-blogs are a supplement for broadcasting concise pieces of information. Businesses are hesitant to join social networks because "conversations" with customers is less controlled than PR releases or statements. But if a business sticks to its original marketing models, they run the risk of looking unapproachable and missing out on the benefits of posting tidbits of information.
From Dell to NASA to political campaigns, micro-blogs are encompassing different businesses and industries. Social networking is here to stay for the long term.
What are some social networking services you use? Do you know work for a company that deploys micro-blogs? How do they incorporate Web 2.0 outreach with their business processes? Feel free to sound off below.
Posted
Aug 11 2008, 05:29 PM
by
Richly Chheuy