According to Coremetrics, the Australia/New Zealand region has the highest shopping cart conversation rate with 4.4 per 100 online sessions. The global average is 2.96 per 100 sessions. In comparison, the US rate is 3.3 and the UK rate slumps at 1.7. The commerce sites within the region are engaging customers by informing them with relevant content, third-party references, and recommendations. They are taking full advantage of Web 2.0 technologies to maintain their shoppers' attention on their commerce sites.
With eCommerce as big as it is down there, the ECF provides a powerful and customizable platform to build, extend, and integrate with commerce deployments in those countries.
In other words, let the ECF bump up those numbers.
Posted
Jul 21 2008, 03:59 PM
by
Richly Chheuy