We're smack dab in the middle of summer and July is almost over. Summer deals have come and gone. And once August rolls around, retail stores are going to launch their back-to-school campaigns for the kiddies and the teens.
We see it all the time in retail. Walk into a department in October and you'll see Halloween candy stacked on shelves along with costumes and ghouls. Or visit any store after Thanksgiving and you'll be bombarded with Christmas and Holiday decorations left, right, and center.
An qualifying eCommerce platform must include the ability to set parameters for seasonal campaigns. Multiple catalogs and campaign features will make it seamless for e-tailers to schedule when a campaign begins and when a campaign ends.
That's what we're looking to bring to the table with our ECF G5 platform.
Posted
Jul 21 2008, 02:17 PM
by
Richly Chheuy