Retailers Moving Toward Social Commerce; Still Use Traditional Marketing More

With all this talk of social commerce, Twitter, and Web 2.0, online retailers are starting utilize blogs, social marketing, and social networking techniques to sell products, according to a report by internetretailer.com.  Retailers are looking to engage customers with greater interactivity, mobile commerce, and richer Internet apps full of "AJAX-y" goodness, which means they're going to spend more money on improving the overall customer experience on the Web.

However, social commerce still takes a back seat to traditional marketing techniques, including email campaigns and search engines.  But as the Internet becomes more interactive and robust (Flash, Silverlight, AJAX, .NET), then the trend is likely to continue in the next few years.