Web 2.0 and Enterprise

Think of it as "Enterprise 2.0," as ecommercetimes.com proclaims.  We've touched on earlier about the evolution that is social commerce, and how the social networking landscape of the Web will transform how we buy and sell online.  For the enterprise, the same concepts can apply, as company employee will often prefer to use consumer web sites such as their Yahoo! home page rather than the company intranet.  Blogs are a popular form of news and communication that can be deployed in enterprise/corporate environment to collaborate and share ideas and promote "interactive relationships."  Rather than use PDFs or standard HTML, the enterprise could use Wikis to further promote interaction with employees and customers with all sorts of documentation.

That seems like the logical path for enterprise customers, but the issue of security is a major sticking point for potential adopters.  Companies do want more secure control for their portals that's offered by their own implementations, rather than a third-party consumer portal.  In other words, don't expect iGoogle to aggregate data from your corporate directory the way you want it--at this point. 

But the blend of consumer/enterprise communities, according to Gartner research, will become an "enterprise necessity," which will ultimately affect eCommerce landscape as more and more companies adopt consumer interactions with business logic.