G5 eCommerce Framework Customer Management Subsystem – An Introduction

A Quick Summary

For businesses with multiple sites, multiple languages, and multiple access levels, site administration for ever-changing e-commerce sites can be quite a challenge. There may be instances when the marketing team controls promotions and content, the product team focuses on the product catalog, and the IT staff configure and maintain the site so setting up roles with different access levels on a back-end admin site becomes one strategy to streamline business processes.

Furthermore, companies looking to leverage a platform for consolidation of multiple online commerce sites can offer/drive different experiences for customers, dealers and distributors.  This could include different brands, different pricing schemes, and even different approaches to order capture.  Factor in the added complexity of multiple catalogs, multiple sites and even multiple organizations managed from a single admin site and one quickly sees the necessity of having a system with the flexibility to handle all of these business scenarios.

What's New

The Customer Management subsystem of the ECF G5 handles user access controls by roles within an organization to restrict access to portions of the front-end public site or back-end admin site. So whether you are a site administrator, catalog admin, CMS admin, marketing admin, or just a registered user with site viewing privileges, granular control even at the page level can be implemented. Furthermore, after a new account is registered from the front-end site, a back-end administrator can regulate the user's access level and grant additional access levels. This configurable workflow by role is one of the greatest strengths of the Customer Management subsystem.

High-Level Feature List:

User access control by roles within an organization

Support for multiple organizations

Content security control

Customer groups for tiered pricing