The numbers are in for Black Friday and Cyber Monday, and they are impressive! Cyber Monday saw sales increase by 33% from 2010 and online sales on Black Friday increased by 29.3% according to IBM. Within this extraordinary growth of online sales for the holiday season, there are certain trends that seem to be emerging that are drawing the customers in and making them spend. Here we discuss these trends and how the ECF can be utilized for each of them.
Promotions
Obviously it’s a tried and true tactic to offer deals during the holidays, especially Black Friday and Cyber Monday. The types of promotions being offered are more complex than ever before. Online exclusives, one hour sales, limited number of items, deals in conjunction with social media, etc. Shop.org reported major brands participating in
‘Deals of the Hour’. Those familiar with the ECF know that its promotions engine is quite powerful and leaves room for creativity. To offer deals of the week, day, or even hour, you can leverage the many layers of options in ECF’s promotions. You can drill down to the smallest detail of the promotion including whether it can be combined with others, if a specific customer group or region sees a different promotion, or anything new and creative you can imagine.
Mobile
Mobile Commerce (M-Commerce) has been a buzz word in the eCommerce industry for awhile now, and the numbers are starting to show this on a larger scale. Black Friday saw 9.51% of online customers making purchases through mobile devices, and 6.6% on Cyber Monday. Even if people aren’t purchasing directly through their mobile device, and unprecedented number of them are browsing to a retailer’s mobile site before making a purchase. Over 17% of online consumers browsed with their mobile device on Thanksgiving and Black Friday.
With the ECF, the way you enable your site for Mobile Commerce is completely up to you and what’s best for your business and customers. As the stats support, customers using their phones or mobile devices are still browsing commerce sites first and foremost, and 90% of that is still done in the web-browser. Therefore through responsive web design (see our webinar on this topic) you can facilitate Mobile Commerce with relatively low effort.
Trends and the ECF
As the numbers show, designing your site to be responsive to the latest customer trends will put you ahead of the statistics and trends. Having a true framework that is responsive to the ever changing ways is paramount. With the ECF you can be prepared for the trends of today and tomorrow.
References:
“Cyber Monday Racks Up Impressive Gains”, E-Commerce Times
“Over 122 Million Americans To Shop On Cyber Monday, According to Shop.Org Survey”, Shop.org.




haven’t changed one bit. In a blog post by Richly from April 28, 2008 (copied below) he discussed how the rising gas prices were making people opt to shop online instead of venture out to the malls and stores. Today the average price of gas is once again hovering around $4 per gallon here in the U.S., and once again people are taking measures to save their gas and money by shopping online. This blog post from 3 years ago is literally the same situation as today with a few changes: